Facebook CMO Antonio Lucio steps down after two years

Facebook CMO Antonio Lucio steps down after two years

by Arianna Ardia-Wenink
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Facebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.

In a Facebook put up Antonio Lucio mentioned it had been a reflective 12 months for him. “I have decided to dedicate 100% of my time to diversity, inclusion and equity,” he wrote. He explained his intention going forward is to help marketing and advertising companies focus on accelerating their diversity and inclusion efforts. He mentioned the impact the death of his mother, prior to lockdown, had had on his thinking.

The CMO joined Facebook in September 2018 after spending several years as CMO at HP. This was half a year after it was revealed 87 million Facebook accounts has been affected by the Cambridge Analytica data harvesting scandal.

MarketingWeek refers that Lucio’s departure comes just a month after more than 1,000 organisations including Coca-Cola,  Mars and Unilever pulled ad spend from Facebook platforms in support of #StopHateForProfit. The campaign called on advertisers to boycott the social network for the month of July in order to force Facebook to do more to prevent hate speech spreading on its platforms.

Lucio’s last day at Facebook will be Sept. 18, but he said he’ll work through the end of 2020 to help the company find a successor.

[Source: MarketingWeek and Forbes]

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