Facebook redesigns Pages and removes "Like" button to focus on Followers

Facebook redesigns Pages and removes “Like” button to focus on Followers

by Arianna Ardia-Wenink
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Facebook Pages are being redesigned. One of the most dramatic changes is the elimination of the “Like” button. The social network explains that rather than focusing on approval or disapproval with a “Like” button, the change will focus on Followers, a more direct measurement of how the page connects with people. Other Page changes include a simpler lay-out, an updated navigation, the introduction of a dedicated News Feed, a new Q&A format …. Read the main changes below.


What’s new

Redesigned lay-out

The redesign is simpler and more intuitive. Facebook says the look and feel is cleaner and more streamlined than before, including making it simple for people to see bios, posts and other important info.  With an easy navigation between personal profile and Pages


Dedicated News Feed and New Ways to Engage

Now Pages can discover and join conversations, follow trends, interact with peers and engage with fans. This dedicated News Feed will also suggest other public figures, Pages, Groups and trending content for the Page or the public figure to interact with, as well.

When you follow a Page, you’ll see their comments on others’ posts bumped up to the top of the comments section, giving them better visibility, alongside a more visible blue-check that indicates the Page is verified. The posts they’ve commented on may also be more visible in users’ News Feeds, too.


New Q&A Format

That allows Pages to better engage with fans.  To new Q&A format is intended to support richer, interactive conversations.

Away with “Likes”: focus on Page Followers

This came about because ”Likes” were misrepresenting a Page’s true popularity. Many Facebook users had once “Liked” a Page, but later unfollowed the Page to remove its updates from their News Feed as they outgrew their interest. Or they had “Liked” a Page as a favor to a friend after receiving a request, but declined to receive its updates. Followers of a Page are a better indication of how many people are fans who are receiving updates from the Page. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.

Updated task-based admin controls

Now Page admins can give full control or partial access. For example, Page admins will be able to assign access permissions based on specific tasks across Insights, Ads, Content, Community Activity and Messages.

Safety and integrity features

To detect spammy content and impersonator accounts. Moderation is thus also being improved according to Facebook, as it’s updated its ability to detect and filter “hate speech comments, violent, sexual, spammy content, impersonator accounts, and phishing.” Facebook says they are continuing to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic Pages and profiles. A verified Page’s comment on another Page’s public post, may appear higher in the comments section and be visible in News Feed.


How to Transition and Learn More

According to Facebook, this is just the beginning; “we’ll continue to roll out the new Pages experience to all Pages in the upcoming months. To learn more, visit the Help Center.””


Source: Facebook


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