Nxt Museum opens in Amsterdam on 29 August. A television studio in Amsterdam has been transformed into an exhibition space dedicated to New Media Art. Nxt Museum is billed as The Netherlands’ first new media art museum.
While Amsterdam’s major museums were closed in lockdown, a privately funded “startup” museum dedicated to new media art has spent the past two months preparing to open in the city on 29 August.
The former studio – a colossal space of 2.100 square metres in Amsterdam North – has been divided into 14 rooms to display a variety of forms of digital art by pioneering artists, designers, technologists and scientists.
The space is combined with a bar-restaurant and a large terrace.
First new media art museum
The museum is the first of its kind in the Netherlands. Nxt is the first Dutch museum entirely dedicated to the New Media Art.
For its founder and managing director, Merel van Helsdingen, Nxt Museum is a way to fill “a certain gap in the cultural field”. From a background in marketing for entertainment and tech brands such as Disney, Universal Music and Apple, Van Helsdingen saw an opportunity to create a “more permanent space” for the multi-sensory, interactive art experiences popping up at music festivals.
First exhibition for Nxt Museum: Shifting Proximities
The first exhibition for Nxt Museum, Shifting Proximities, is curated by Bogomir Doringer and Jesse Damian. It explores the theme of experience and interaction in an era of great technological and social changes. The theme frames a series of large installations. The eight immersive, multi-sensory installations in this inaugural exhibition have been created in collaboration with artists, designers, technologists, scientists and musicians and designed by international artists and collectives, including Heleen Blanken with Naivi and Stijn van Beek, Roelof Knol, Lucy McRae with Niels Wouters and Yuxi Cao.
The artworks fuse creative ideas with groundbreaking academic research and technological innovation; four of which have been commissioned by and will premiere at Nxt Museum.
Find out more about the museum and the upcoming exhibition on Nxt Museum’s website.