Pizza Hut is trying to develop its own AI technology to recommend food orders to customers based on the weather.
Pizza Hut wants to use AI to recommend food to customers based on the weather, its data chief said. Pizza Hut plans to use AI tech to recommend orders to customers based on the weather in their location, the company’s data chief Tristan Burt told VentureBeat.
In the interview with VentureBeat Tristan Burt confirms that Pizza Hut was fairly early to online ordering and digital customer experiences and applies now a very ‘data-centric’ and ‘customer-centric approach’. In his words:
‘Pizza Hut was the first brand to create an online ordering experience. That was back in 1994, in California. You could submit an order online, it would end up in a store, and it’d be prepared and sent to your house, which was pretty cool. And while Pizza Hut was quite early to the ecommerce game, I think no one would mind me saying we were kind of eclipsed by Dominos in the 2000s. They came out swinging, saying they were a tech company that makes pizzas and with some pretty innovative technologies. Now Pizza Hut Digital Ventures, the organization I work for that is specific to Pizza Hut International, is taking a tech-first approach to redesigning, reimagining, and recreating our ecommerce capabilities. We’re in the process of building and scaling out some pretty robust solutions. It’s a very, very data-centric and very customer-centric approach.”
Pizza Hut Digital Ventures’ global head of analytics, told also VentureBeat in the interview. that the restaurant chain Pizza Hut is building its own in-house AI technology to understand more about what its customers want:
“Part of our machine learning program is to ingest customer behavior and a little bit about who customers are, where in the world they are, what the weather might be at their location, and then surface relevant product recommendations to them during their experience,” Burns said.
Burns told VentureBeat that Pizza Hut is in the early stages of an AI journey and developing the technology.
He did not give details about how the weather would affect its recommendations.