Tim Zuidgeest

Tim Zuidgeest

Co-founder and Consumer Psychologist of Unravel Research

Tim Zuidgeest is a consumer psychologist and co-founder of Unravel Research. He believes that smart marketing comes down to asking the right questions, and asking the right questions comes down to knowing how your consumers feel. At Unravel he’s big helped brands like Heineken and Nutricia get unprecedented insight into what makes their users press “buy.”


Unravel Research

Deeply rooted in consumer psychology, Tim uncovers the 5 surprising psychological principles of tv ads. All based on thousends of tests. You will embark on a journey through Neuromarketing. Unravel Research reveals how you can use brain science and biometrics to create more seductive advertising. We like a practical approach. Our goal is to make your marketing more effective, by using innovative research methods as well as current state of the art behavioral insights. Don't miss out.